African Diplomatic Etiquette, Protocol and<br>Cooperation Workshop.


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Event Details

The protocol rules are universal as fixed in Vienna Convention on Diplomatic Relations. However diplomatic practice varies in different countries.

Protocol is an important part of diplomatic practice. With the advent of air travel, Heads of State and respective delegations began to meet more often, resulting in a rise in summitry. Such meetings necessitate that protocol procedures and etiquette are strictly followed in order to find a balance between commonly accepted norms of behaviour that need to be applied during such occasions. Diplomatic Etiquette and Protocol can be intimidating and difficult to grasp without specialised background knowledge and experience.

As staff of a major international organisation, you may be called upon to organise and make arrangements for events, conferences and meetings, whether they be formal or informal, official or unofficial. This requires an in-depth understanding of the various layers of Protocol and Etiquette. Etiquette helps one present oneself in a professional manner not only in diplomatic circles but also in business-related scenarios.

The ever-changing business environment and the diversity of cultures demand that business executives master the basics of etiquette and better understand multicultural manners.

Workshop Objectives

This workshop is an opportunity for diplomatic and consular representatives (protocol officers, ambassadors' secretaries etc) as well as institutions, both private and public, that would like to expand their knowledge about diplomatic protocol practice. The workshop aims to enable the participants to get a better understanding of official protocol and etiquette as practiced at state level, at international meetings, and at business meetings through highly interactive exercises.

At the end of this 2-day training, participants should be able to take the right decisions and consider a broad spectrum of possible Protocol-related situations and Etiquette guidelines, to enable them to confront challenging and new situations confidently particularly when dealing with high-ranking government officials.

Who Should Attend?

This workshop is open to members of Permanent Missions and delegates of Ministries of Foreign Affairs and other government officials, representatives of international, intergovernmental, and non-governmental organizations. Senior managers from the private sector are equally invited to benefit from this unique course.

Conference Outline:

Day 1

  • Diplomacy, Multilateral & Negotiation.
  • Protocol & Etiquette.
  • Mission Administration.
  • Government Relations.
  • Corporate Service for Managers & Attachés.
  • Negotiation & Communication Skills.
  • Conflict Analysis & Conflict Resolution.
  • Security & Stability.
  • Emotional Intelligence.

Day 2

  • Organisation of Foreign Visits (State, Official, Working & Private).
  • Develop a stronger sense of own culture and identity through engagement with other cultures.
  • .
  • Better understand cross-cultural issues.
  • Have an increased knowledge and understanding of how local community works and its links to the rest of the world.
  • Work effectively with diversity.

Guest Speakers

Mr. Mark Verheul



  • International Protocol & Strategic Networking

In his most recent position as Head of Protocol of the City of The Hague (2010-2018), Mark Verheul was responsible for the external relations of the city executive with a wide variety of stakeholders in the governmental, diplomatic, social, corporate and academic world, and was advisor for all internal parties on matters related to protocol, intercultural communication, ceremonies, conferences and events. He also represented the mayor on a wide range of diplomatic events in order to strengthen the image of The Hague as international city of peace and justice.

Beforehand, Mark has worked for The Royal Hashemite Court in Jordan (2008-2009), The Royal Household of the Netherlands (2005-2007) and the Protocolbureau in The Hague (1999-2003). Mark studied at the Hotelschool The Hague (1999-2003) and obtained his Masters’ degrees in International Relations & International Communication at the Macquarie University in Sydney, Australia (2004-2005).

Mark Verheul has composed many manuals and reports. He has given numerous lectures on intercultural communication, protocol and relationship management to colleagues, university students and external clients.

Sponsorship Opportunities

ALL OUR SPONSORSHIP PACKAGES HAVE THE FOLLOWING:

  • Recognition as event Sponsor.
  • Logo on Event website.
  • Announcement of sponsorship through partners’ social media channels.
  • Logo in Conference Program.
  • Bag Insert Permited and Logo on Bag.
  • Reserved VIP Seating in Plenary Sessions.
  • Recognition at Welcome Reception.

Sponsorship Packages

  Platinum Gold Silver Bronze
Complimentary Booth Space in Exhibitor’s Arena Premium Location Premium Location Exhibition Area Exhibition Area
Complimentary Conference Passes 2 1 1 1
Advertisement in Event Program 2 Full Pages 1 Full Page 1/2 Page 1/4 Page
Access to Attendee Mailing List Shared 2 weeks and 1 week prior and after the conference Shared 1 week prior and after the conference Shared 1 week prior and after the conference
Key Mention in event Press Release Full paragraph profile Special Mention
Opportunity to Present or Participate in a Panel
Branded Networking Break
Special Recognition During Opening Ceremony
Opportunity to Run a Focus Group Adittional $1000 Additional $1000 Additional $1000
Package Prices $5000 $4000 $3000 $2000
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